3 Fundamentals of Starting a Solo Practice

By | April 16, 2015

“I don’t have enough experience and I don’t know how to run a business.”

If you’ve had any of the above thoughts, you’re definitely not alone. However, you DO have enough experience and you DON’T need a business degree to run a business. Don’t discount the fact that you studied in law school for 3 years and passed the bar exam. It’s enough to get you started and get your first clients. Baby steps.

Business Basics

  • Licensing: To get started, you’ll need the appropriate law license and business license to practice in your state.
  • Business Plan: Plans are never set in stone, but building out financial projections is a necessary foundation. You need to know how much money you have in the bank and how long it’ll last you based on your expected expenses and revenue projections.
  • Focus on one practice area: When clients are looking for a lawyer, they are looking for an expert. For example, people looking to get a divorce typically search for a “divorce lawyer” and not just a generalist.

Marketing Demystified

  • Social Media: Focus on leveraging your current social network connections to help build a presence. You can also automate your social media engagements with free tools such as Hootsuite, Bufferapp or Twitterfav.
  • Blogging: Blogging helps to showcase your expertise and drive traffic to your website. Here’s a quick guide to effective blogging.

Office & Technology

  • Co-working spaces: If renting your own office space is too expensive, consider co-working spaces for lawyers. They’re popping up all over the country.
  • Law Practice Management Software: When you start to get more than a handful of clients, an excel spreadsheet won’t be sufficient enough. Look into cloud-based practice management softwares to help you maximize efficiency and profitability.

Still have questions? The solo community is very collaborative. Just ask.

Guest Post by Carol Luong.